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Sat, Apr 22


The Historic Mounds Theater

Performer Branding 101: The Basics with Shimmy LaRoux

This is a no brainer! She will help you build your character as well as your brand! Indispensible! ONe of the most popular classes at BurlyCon!

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Performer Branding 101: The Basics with Shimmy LaRoux
Performer Branding 101: The Basics with Shimmy LaRoux


Apr 22, 2023, 10:00 AM – 11:00 AM

The Historic Mounds Theater, 1029 Hudson Rd, St Paul, MN 55106, USA


Whether you are a headliner or have never stepped on stage, you need to have a brand as a performer. Your brand helps to define you, tell audiences/producers what you are about, and help you better tell YOUR story. Creating a brand doesn’t have to be difficult, but it can be involved. Join Shimmy LaRoux as we get into the basics of performer branding.    Shimmy has spent over a decade working with companies to help them amplify their brand and most recently followed her own advice in building The Professional Adult. In this 60-minute workshop we will learn: what exactly IS a brand, how brands are developed, using your brand as a calling card, online marketing (not JUST social media), offline marketing, and where you can automate the process so you can spend more time performing.


  • Single

    This ticket includes Shimmy's class only. We have group passes available!

    +$0.63 service fee
    Sale ended



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